The MTN My2015BetterMe application enables customers achieve more by providing access to information around healthy lifestyles, self improvement programmes, education, public holidays, prophesies for the year and security, amongst others. Using the 2015 Resolution feature on the app, MTN subscribers were encouraged at the beginning of the year to upload their 2015 resolutions. Speaking at the presentation of winners of the initiative, Bayo Adekanmbi, Chief Marketing Officer of MTN Nigeria, expressed the company’s willingness to demonstrate its values while keeping its promises to exceed customers’ expectations and set bench marks in helping them become better people. According to Adekanmbi, “we are celebrating people that we would call the better me generation. People who have codified their aspirations through MTN and are willing to go the extra mile to become better”. Continuing, he said, “We are happy that some people took the challenge seriously and trusted MTN as a partner in their quest to become better. This explains why we have gone the extra mile of picking people randomly whose resolution mean a lot to us and can provide inspiration to other people, partnered with them and make their resolutions become reality.” One of the winners, Amarachi Ahaneku, a young entrepreneur who lives in Osogbo had made a resolution to expand her food packaging business and attend relevant courses that would help sharpen her skills. “When a big company like MTN says that they want to help you achieve your New Year resolutions, it makes me very grateful to God and makes me very happy. Beyond the joy in my heart, I am also happy because their involvement will make a very big difference in my business. I see my business taking a great leap as a result of this partnership,” Amarachi said.
