The Advent of Low–code
The analysts predicted the advent of low–code/no–code in 2021 to deploy mission–critical applications. Revolutionary, low–code allows users to quickly design an application, making their design accessible to all. Its concept reduces the complexity of application development using little or no code: simplified as much as possible thanks to a click–and–drop back office, and with an intuitive user interface. While these platforms are unlikely to mark the end of traditional coding, they are likely to become a popular way for companies to create their first applications without hiring a developer or resorting to outsourcing. Thanks to this process, the development of a mobile application can take only a few weeks instead of several months, for a reasonable budget.
The Revenge of the Local
The Mobile, the Epicenter of Our Social and Professional Activities
Couch commerce is poised to become the main form of consumer purchase in 2021. This year, it is estimated that 43% of our home activities will be carried out via mobile and that the time spent on applications related to home activities (fitness, delivery, streaming) should exceed 1.3 billion hours. A winning trend for publishers since in 2020, the French spent nearly 2 billion dollars via a mobile application. But mobile applications are no longer the preserve of entertainment. In 2021, the annual growth rate of applications used for work and education will increase by 57% and 62% respectively. This is partly due to the increasing use of videoconferencing applications such as Zoom, Slack or e–learning, a direct consequence of the widespread use of teleworking and home education.
Super Apps for Everyone
If TikTok, WhatsApp or Facebook are among the most downloaded applications in 2020, in terms of performance, they do not outweigh the “super apps“. Super apps are mobile applications containing several other applications in the same ecosystem and are a very popular model in Asia and beginning to take hold in South America and Africa.
