The Kenyan restaurant chain went to social media to announce a new initiative dubbed #ARTofthecity. The contest is meant to give Kenyan creatives to showcase their artwork. According to Artcaffe, anyone that gets to win is guaranteed of getting some prizes. But the rewards part is clearly what did not sit well with a number of people.
— Elayne (@ElayneOkaya) August 4, 2020 In return for “beautiful, funky, inspiring, stylish, stunning, and striking illustrations by Nairobians” the high-end restaurant chain stated it would reward the artist who designs the best piece of art with free daily coffee for a year, an internship, and exposure. A majority of Kenyans of Twitter (KOT) were upset by that reward and immediately went into an overdrive trolling Artcaffe and trashing their ‘free daily coffee for a year’ gift.
— Eugene Ikua (@EugeneIkua) August 4, 2020
— AJ Musira 🇰🇪 (@ajmusira) August 4, 2020
— Granola Bar (@EngelsJO) August 5, 2020 After several complaints regarding the prizes offered, ArtCaffe changed its terms by offering a monetary incentive. In its place it offered.
BEST DESIGN WILL WIN:
BEST RUNNER-UP WILL WIN:
SECOND RUNNER-UP WILL WIN:
Is this still good enough, however?
Many creatives still felt that there was a lot more ArtCaffe could do for its winners, while some felt that it was an improvement. You can’t make everyone happy, and many felt that ArtCaffe did not have the right motives or intentions.
— jo_lanji2. 0 (@LOgwalla) August 5, 2020 https://twitter.com/KenyanKisii/status/1290946903639719938
