The service, which is currently available in a beta version to G Suite customers, uses the accelerated mobile pages (AMP) framework to load web pages within the Gmail application and launched with support from companies like Pinterest, Booking, and Doodle, but there’ll also be support from Google’s own services. What this means for your inbox is: Instead of every link or action leading to a new window opening, dynamic content will open within messages. At the moment you receive a dynamic mail message with Gmail, links inside the message will open within the message. For instance, if someone sends you a link to a Google Doc, rather than it launching in a new tab or window in your browser, the document will open within the email where you can read or edit it. If you receive a link to a web page, you’ll be able to view that page from within the message. Dynamic mails rely on AMP (accelerated mobile pages), and while it will require specially formatted emails in order to work, some social media companies are already embracing it. This is supported right across the entire Google product suite. In simple terms, having AMP in Gmail, users will perform web-based tasks right in their inbox, such as filling out forms, RSVPing to an event, responding to an edit in Google Docs, or browsing images in a slide. The feature will only be available for Gmail on the web, with mobile due to come soon. Dynamic email is expected to streamline workflows by keeping everything in one place. For businesses, it means you can keep an entire workflow in an email message without needing users to switch between windows. For the rest of us, it’ll be a useful time saver for tasks like changing hotel reservations or editing documents. Dynamic emails will launch by default on July 2nd, so no need to move a muscle to enable the feature.
