Due to its founders’ extensive experience in the FMCG industry, the startup, which was launched in July 2020 by Karim Nassef, Amr Abbas, Khaled Hussein, and Adel Hodroj, has leveraged its supply chain model and purchase experience by establishing a customer-centric business. Co-founder and CEO of Talabeyah, Karim Nassef said: “This is a highly fragmented market with multiple layers that leads to high inefficiencies and low service levels. Our aim is to disrupt and digitise this informal market by leveraging technology and an innovative supply chain. “We are providing a tailored simple solution to a complex problem; making our clients one click away from their inventory with guaranteed next-day delivery, reliable customer service and a high service level, and giving the retailers the time to focus on growing their business and running their operations.” He added: “Our end-to-end model provides the FMCG suppliers with optimised cost to the service operation, as well as a bigger reach to retailers, direct marketing communication channels, and real-time data to enable them for better planning.” Talabeyah’s team experience in this industry gave it a lot of advantages, as it was able to grow a highly capital-intensive business, achieving a gross merchandise value of $6 million with an initial investment of only $180,000, generating an annualised revenue of 66X the amount capital injected in the company. Talabeyah’s CFO, Hamed Barakat commented on the news, saying: “This round will help scale the operations, further build our technology, and leverage the use of AI and machine learning algorithms. We will utilise the data to enhance the customer experience and drive efficiencies through the value chain and grow our team to better serve this market. We believe there is still a lot of value and innovation to be added to the different layers of this market to create a better ecosystem, and we are on a mission to do that.”
