The startup aims to reduce plastic waste and assist businesses in achieving a negative green premium. The objective of Natrify is to address the growing ecological damage caused by plastic production and disposal. Abdullah Al-Atrash, Amr Galal, and Ahmed Hassanen launched Natrify in 2020 to provide a sustainable and biodegradable alternative to single-use plastic. It has released Adigide, a bioplastic that is biodegradable in a variety of settings. Adigide is a bioplastic produced from microorganisms that have been genetically modified. The product has the same properties and applications as petroleum-based plastic but has no negative impact on the environment. Adigide is safe for both marine life and humans because it biodegrades spontaneously in any environment, including marine conditions. Adigide has the same market price as conventional plastic but is more environmentally friendly. Natrify is launching its domestic & global operations. Natrify has signed an deal with the startup to help it enter the US market. It intends to launch a pilot facility in Egypt as a kickstart for its operations in the MENA region, as well as a licensing deal in the United Kingdom before the end of the year.
