KIWE aims to catapult its growth by deploying dfins’ tech-based financial services portfolio, using EFGs’ Valu as a key payment method, and rolling out across Marakez’s portfolio of commercial and residential projects – a perfect fit to help drive its mission towards a stronger E-payments future, alongside current investor EFG EV Fintech. KIWE is on a quest to create a cashless ecosystem through a large merchant network, giving customers the safest, simplest, and most enjoyable payment experience possible. KIWE believes in empowering freelancers and small business owners by assisting them in identifying their targets, improving their customer experience, and accepting online and offline payments. The goal of KIWE is for it to become a verb that can be used interchangeably with any word that refers to pay. When a receipt is printed, a check comes at the table, or a friend’s pay-back is due, KIWE wants their consumers to instinctively reach for their phones. KIWE strives to be a contactless-cashless payments industry pioneer in all industries while adhering to the Central Bank of Egypt’s (CBE) regulations and the state’s digital transformation policies. The CBE’s measures to boost E-payments are unprecedented, enabling startups, boosting overall fintech infrastructure, and facilitating communication with key financial institutions. Kiwe believes that Gen X and Z should be able to manage their funds in a more simple, quick, and social way. Digital Finance Holding (dfin) is a financial tech company. One of Mena’s largest financial services companies is EFG Hermes. With a growing portfolio of commercial and residential projects, Marakez is Egypt’s leading mixed-use developer.