Twitter now allows you to promote other people’s tweets. It’s an interesting feature and is mainly useful in terms of PR and brand promotion. If you’re looking for brand exposure, you can promote a tweet from a celebrity or ambassador who is tweeting about your product or brand. You’re likely to receive high engagement if the content or celebrity is relevant. To access this feature, however, you will need written permission from the person that you wish to re-tweet. Considering that DST involves both law and digital media, promoting a lawyer on a social media channel seemed fitting.
