Interestingly a unique selling point of the live stream is its shoppable capabilities which allows small businesses to list their products and viewers to purchase outfits, food and drinks that influential hosts and guests have during the show. In addition, Palm TV also streams live on all Social Media platforms (https://bit.ly/35Fccyu) simultaneously, on roadside digital billboards as well as on smart tv’s in public transport, taxi ranks, golf clubs, clinics, and hospitals concurrently to reach and engage with millions of people.On a mission to influence the world and become the first African streaming service to be listed in a global stock market, Palm TV currently produces 10+ live interactive and engaging TV programmes per week with an incredible line up of media personalities and social media sensations. The aim is to grow programming to a 24-hour live channel. “We believe that our streaming service is a central content place for African influencer TV content that can drive true social change and social commerce together globally. We aim to grow the number of influential figures on our platform (actors/ actresses, business moguls, politicians, young artists, sportsmen, etc) to have true conversations with our global community that changes the African narrative and unlock the true potential of our content.” MoreSpeaking about their current leading content generators, Patrick said that they had formed a partnership with South Africa’s most influential social media sensations such as Lasizwe, Capro, Nolo Phiri, Pong Pong who have joined the platform to produce a series of live content for viewers. Other media personalities include the likes of Vusi Thembekwayo, DJ Sbu, Enhle Mbali, Ayanda Thabethe, Ayanda Borotho and Zacharie Bababswe. Young and popular influencers such as Lasizwe and Carpo are coming up with incredible live, interactive and engaging podcast shows on our platform. A great deal of influencers and media personalities around Africa are also signing up to the platform. Those interested in signing up can visit our website (https://bit.ly/3gGCwOT) for more information.”Looking to expand the service through strategic local partnerships across three key global markets namely the USA, Europe and Asia, Patrick said they were pleased to have also partnered with French company Caast.tv to bring the first live video shopping in Africa.“Global e-commerce companies such as Alibaba have proven that live commerce is a new way that shoppers want to engage with and buy online. Caast.tv is confident that live commerce will bring more visibility, conversions and a better customer experience for brands and e-merchants in South Africa. They trust us to be their ideal partner to organise great live shows to make sure brands stand out and sell better through this channel.”
