Plug and Play, which was founded in 2006, offers accelerator programs and corporate innovation services, as well as an in-house venture capital business that makes active investments. In Morocco, its equity-free program is focused for forward-thinking startups in fields such as shared economy, mobility and IoT, AI and big data, smart buildings, logistics, e-health, ed tech, and energy. The deadline for applications is August 15, with the program beginning on September 20 and a demo day on December 10.