Safaricom aims to see more customers bring their offline passions online thereby increasing their appetite for data, hence growing its data revenues. Safaricom also aims to grow its mobile broadband users from the total 25 million mobile broadband connections in the country. “Smartphones and the internet have become critical in our day to day lives, empowering us in different ways by connecting us to more opportunities. The 90-day free data campaign seeks to ensure that no customer is left behind by ensuring that all our customers can now access the internet, even at no cost,” said Peter Ndegwa, CEO, Safaricom. Growing demand for data has seen Safaricom roll out campaigns such as ‘Browse Bila Waas’ that rewarded subscribers with free 500MB daily bonus data with every purchase of personalised no-expiry data bundle. Safaricom has also partnered with Google to enable its customers to acquire quality 4G devices on flexible payment plans. Customers can purchase the Neon Ray Pro at a deposit of KES 500 with the balance payable at KES 20 per day over nine months. Every purchase of the device comes with free 1 GB of data.
