Founded by Haythem Dridi in 2021, Millesima Technologies focuses on video technology and data analytics. It offers an end-to-end solution enabling its users to create customisable in-person, hybrid and fully virtual events to ensure high audience engagement. According to the company,funds raised from BH Equity, a venture capital investment company subsidiary of BH BANK that has been operating in private equity since 1997, and from a private company, will contribute to the launch of the MYVIOO platform. The platform will allow companies and organisations to have one or more VOD channels (videos on demand) and live streaming that is 100 per cent customisable and private. Channels can be accessed for a fee or for free. The latter, in particular, allows the channel’s owners to handle 100 per cent of the advertising space. Video was estimated to account for more than 82 per cent of all internet traffic worldwide in 2022.
