“Using our Video SDK, developers can drive customer engagement and provide new opportunities for revenue without being tied to the Zoom Meetings user interface,” writes Zoom product marketing manager Natalie Mullin in a company blog post. Zoom is working hard to attract developers and invite them to integrate its product into their own. On top of the SDK, the company is also introducing a centralized portal for developers to learn about and access several tools that Zoom is now providing to them. There also is a new analytics dashboard for developers to monitor how users are using the integrated Zoom features. Zoom is one of several tech companies that saw its activity grow significantly since the COVID-19 pandemic changed the way we all work and interact with each other.